GameChanger – Athlete Profile · Accent Portfolio Template

GameChanger – Athlete Profile

UX/Product Design · Research-Driven Strategy

Before this project, GameChanger had a wealth of player data, every pitch, swing, and stat recorded in real time, but the way it lived inside the product was fragmented. Stats sat in one place, videos in another, and player highlights were scattered across team pages, screenshots, and social feeds.

For players and families, there was no single, cohesive place to showcase a career, no “home” where years of effort could come together in one view. For recruiters and scouts, it meant constantly requesting clips, links, and PDFs just to get a sense of who a player really was.

We set out to create Player Profiles, a unified, living record of each athlete’s journey that combined stats, highlights, and achievements into something personal, engaging, and shareable.

Process

My Role and Objective

Role: Lead UX Designer & Researcher
Scope: End-to-end UX design and research for the new Player Profiles experience, from early discovery through final prototypes and product delivery

Success looked like:

Centralizing all player data, media, and stats into a cohesive profile
Increasing engagement and shareability across families and teams
Laying the foundation for future recruiting visibility and player storytelling

Constraints:

Required mobile-first design for parents and coaches
Needed to integrate seamlessly with existing GameChanger data and media pipelines

Understanding the Problem

We began with interviews and in-product observation sessions with players, parents, and coaches across youth and high school baseball and softball teams. We wanted to understand what “profile” meant to each of them, and what was missing today.

Research methods:

12 contextual interviews with families who used GameChanger across multiple seasons
Competitive audit of recruitment and highlight tools (Hudl, MaxPreps, Perfect Game)
Heuristic analysis of GameChanger’s current player data architecture

Key insights:

Fragmentation caused frustration. Players’ stats, videos, and milestones lived in different parts of the app. Families wanted one central hub, a “digital trophy case.”
Recruitment visibility was growing in importance. Older players wanted something that felt credible enough to share with scouts or college programs.
Personalization drove pride. Parents and players wanted profiles that felt like them , not just another data dashboard

“I’d love to send my kid’s profile to a recruiter, but right now I’d have to cobble together screenshots and videos myself.”

These findings reframed the challenge: how do we make a player’s data tell their story — at scale?

Defining the Opportunity

We defined the core design challenge as:

How might we turn a sea of stats and videos into a unified, shareable player showcase, one that grows with the athlete and supports their future goals?

Through a collaborative workshop with Product, Data, and AI stakeholders, we landed on three design pillars:

Unified storytelling: Bring stats, highlights, and media together into one cohesive visual narrative.
Shareability: Make profiles easy to share publicly, a living resume for players.
AI as a content partner: Use AI to automatically generate profile summaries, milestone highlights, and “snapshot” recaps for every player.

User Needs	Business Needs
Central place to showcase a player’s full story	Increase engagement and retention across seasons
Credible, shareable link for scouts and family	Extend brand visibility through social sharing
Automatic highlight creation	Reduce manual content workload and scale storytelling

Ideation & Design Exploration

Early design sessions focused on structure and emotion:
what should a modern athletic profile feel like, a resume, a highlight reel, or a story?

We explored multiple directions:

Media-first layout — hero image and recent videos up top, with stats and achievements below.
Data-first layout — clean stat cards, sortable metrics, and compact visuals.
Hybrid “player story” layout — combining stats, photos, and short narrative summaries.

The third approach won out because it balanced clarity with connection.

Design decisions:

Profiles open with a strong visual identity: player photo, jersey number, and team color palette
Highlights are arranged chronologically, building a story over time
Smart AI summaries appear after key milestones (“season wrap-up,” “personal bests”)
Clear “Share” actions generate public URLs or social-ready clips

Testing and Itiratiaon

We ran usability tests with 8 families, 4 high school players & 4 recuriters who actively used GameChanger.

What we learned:

The unified layout felt intuitive , “It’s everything in one place.”
Parents loved the AI-generated summaries (“It makes it sound like ESPN!”).
Players valued the ability to share their profile more than any other feature.
Recruiters appreciated the simplicity: clean layout, easy access to stats and media.

We also ran internal QA sessions to refine how AI summaries handled outlier data (e.g., extremely short seasons or missing stats).

Final Designs

The new GameChanger Player Profiles turned fragmented data into a living, shareable narrative.

Core features:

Unified profile bringing together stats, highlights, videos, and milestones
AI-generated summaries and season recaps written in human language
Clean, mobile-first design with strong visual identity
One-click sharing for social or recruiting visibility
Editable “bio” section so players can personalize their story

Behind the scenes, AI transformed thousands of data points into meaningful context — allowing GameChanger to give every player a highlight-worthy profile without needing a full content team.